In the solution previously used, additional data had to be loaded manually, and complex data checks and adjustments of the system configurations had to be carried out in many individual steps. This complex process was error-prone and outdated. In addition, the supply of up-to-date product data to customers was delayed.

With the now installed SaaS solution synfoxx^®/dpe, the data flows fully automatically from the source systems SAP^® and PRISMA into the worldwide GDSN network and thus immediately and upon availability to Unilever customers in Germany, Austria and Switzerland.

An innovative highlight of the new concept is the data quality engine from Systrion AG, which checks all products already in advance with the validation rules of the GS1. In this way, no erroneous data is sent to the retailers and other customers. This is especially important for Unilever, which has been offering very high data quality for its customers for many years. The feedback from customers on this is accordingly very positive.

synfoxx^®/dpe is already successfully used internationally by many other customers of Systrion AG and ensures the smooth digitization of master data processes for the benefit of the entire supply chain from manufacturers via retailers to consumers.