Allergens, nutritional values, ingredients: consumers are casting an increasingly critical eye over what’s in their food, while also choosing more and more vegetarian and vegan products. A wide range of information, known as product master data, is needed to describe a food product. To ensure customers have access to this information, food manufacturers have generally had to enter the data separately for each individual product, as well as for each different retailer or e-commerce platform selling that product – a laborious task that was prone to error. Systrion AG takes a different approach with its Product Information Hub, which allows manufacturers to share product master data efficiently and accurately, all around the world. This state-of-the-art and scalable Software as a Service (SaaS) is based on Microsoft Azure.